![]() ![]() Digital: Another Emotional Win for Paper, I described a study published by Temple University researchers. ![]() digital space.Įarlier this summer, in Print vs. While these measurements and metrics don't rise to the level of universal scientific standards, they seem to fit with other research in the paper vs. When asked to cite the brand (company name) of an advertisement they had just seen, recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).Īs a measure of overall effectiveness, the authors of the report calculate what they call the "motivation-to-cognitive load ratio," and say values greater than 1.0 are "most predictive of in-market success."īy their calculation, direct mail scored 1.31 compared to 0.87 for digital media. Post-exposure memory tests validated what the cognitive load test revealed about direct mail’s memory encoding capabilities. 6.37), suggesting that it is both easier to understand and more memorable. ![]() ![]() According to the report,ĭirect mail requires 21% less cognitive effort to process than digital media (5.15 vs. My idea is to make them in small editions between 7 and 25.Direct mail was easier to process mentally and tested better for brand recall. These prints are made by drawing and collage, they exist either in the computer or on a piece of paper, they were made for printing, and so, will be printed. There are advantages and disadvantages to anything new in mediums for artists, but the speed allowed here with colour is something new, swapping brushes in the hand with oil or watercolour takes time. You had finished a line, and the computer was 15 seconds later, and absurd position for someone drawing, but thins have improved, and it now enables one to draw very freely and fast with colour. I used to think the computer was too slow for a draughtsman. They are now superior to any other kind of printing, but because it’s very slow, of limited commercial appeal. One draws with the colours the printing machine has, and reprinting machine is one anyone can have. It in effect allows you to draw directly in a printing machine, one of its many uses. Photoshop is a computer tool for picture making. ![]()
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